The phenomenon Doctor Who Free Essay Example, 2000 words

This particular study focuses on understanding the increasing active role of the prosumers in today’s digital world, taking into consideration the phenomenon of Doctor Who. Role of the Audience in Cultural and Creative Industries The media is significantly associated with the cultural and creative industries. In regard to this, it has been obtained that the meaning of any context presented through the media depends on the sole interpretations of the individuals watching it. Hence individuals tend to construct meanings as per their understanding and interpretation. While it is possible for the culture and creative industries to create a culture with their intentions of the use of the media, the viewers or the audiences have the right to interpret the media contents according to their understanding and wishes (Hinton and Hjorth, 79). With digital shows, the audiences are becoming more involved and engaged with the shows and hence they are considered to have become more active (Jones and Salter, 65-67). Over the years the market place seems to have become more complex than before. The proactive consumers are better described as prosumers. It also describes the relation between the consumer and the producer, which is significantly changing and developing over the recent years. We will write a custom essay sample on The phenomenon Doctor Who or any topic specifically for you Only $17.96 $11.86/pageorder now Their participation and role in the production of the products have increased that also make them professional consumers fitting them in the category of prosumers. Thus for the prosumers, producers have to assure higher quality of products, as they are more involved in giving their feedbacks and advocacies, thereby indulging the need for new ideas (Everard, 86-87). With the advent of new technologies, particularly reflected through the information technology, it has become easier and more comfortable for the consumers to communicate either with themselves or with the producers as well (Boundless). The twentieth century has seen rise in the studies on audiences in particular. Earlier the relation of the audience with the media was less direct than what can be observed in the present times. With higher interactions and greater modes of interpretation, it is also relevant that audiences can change the meaning of the media context that has been presented to them, depending on their own interpretation. This has increased the role of the individuals in the digital world or the media (Brooker and Jermyn, 5-16). It is over the recent years that television programs have significantly become popular among the ordinary people, which include reality shows, confessional programs, interviews, documentaries, and others.